Course Creation Best Practice 9: Match Your Style and Tone
Part of building up rapport with your learners is giving them an experience that maintains expectations throughout. For example, if your sales page is too out of context from your course, this will jar with your learners.
Be sure to match your style and tone (and pitch) in every area of your course – communication, community, sales pages, course pages, documentation etc.
The last thing you want is to get students excited and revved up to take your course and then for their course-taking experience to feel like it’s coming from another person!