No purchase necessary: carry out an inventory of everything you’ve already got that could be used to record your voice, your slides, your face … bet you’ve got more than you thought!

Choices choices: what business model suits you – do you want online to be stand-alone or complementary? Will it be an add-on for existing clients, or a brand-new income stream?

Say what: pick your topic, but don’t try to fit too much in to one course. Concentrate on the end result being something achievable through online study (so learning to drive is out!).

Pick your flavour: what type of course are you creating? Mini or full? Masterclass or webinar? Drip, limited launch window or evergreen? Public or private?

Host with the most: how will you host your course? Will you pick a platform or marketplace? Self-hosted through a website plugin, or YouTube?

LEGO-masters unite: now it’s time to decide the structure of your course – remember the rule of three and aim for balance in the modules and lessons. Try to keep each core lesson at 5-7 minutes.

Collection or … : now you should decide whether you’re going to be on camera or not. Think about whether you need to be inspiring, informing or inciting!

I’m ready for my close-up: get filming! Allow around 3-5 hours per five minute segment to begin with for filming, editing and uploading (you will get quicker with practice!).

All the trimmings: what added value can you give in the form of templates, swipe files and cheat sheets? Will you offer a workbook alongside the online lessons?

Cherry on top: be clear on getting feedback, testimonials and reviews – each serves a specific purpose for you as either improvement, marketing or sales.